Making the leap from agency to brand, I joined Minted to lead the development of its social media marketing strategy for both @Minted and @MintedWeddings. I helped significantly improve channel performance by focusing on strategic analysis, team building, original content creation, influencer partnerships, and optimizing on-site sharing. Highlights include growing Instagram followers by 254% and Pinterest followers by 125%, doubling overall UV traffic and site revenue, and increasing new customer acquisition from organic social by 167%.

Favorite Campaigns:

Minted Cakes & Cards

Minted x Happy Wish Co. Children’s Birthdays