As a new member of the Anomaly agency, I took on Community Manager duties for Crown Royal Canada in May, 2014. With no paid support or promotions, engagement levels and new fan growth was showing decline in numbers. I quickly began a community audit to hone in on what messaging best resonated with our target, weaving in these findings into editorial concepts + briefs with clear objectives for creative teams to execute.  Under this revised content strategy, our team created a 37% increase in engagement, and 1.1K new fans in only two months.